Public
European & national instruments
- PNRR Mission 1 C3 — Tourism and Culture 4.0
- PR FESR regional innovation lines (OP1 1.1.3, 1.3.1)
- FSC regional agreements on tourism
- Horizon Europe Cluster 2 — reputational + matched funding
Kairo works best as a co-investment programme between a destination authority and PiirZ Digital, validated by academic partners and funded through a combination of European instruments.
Each phase has a named outcome, a measurable milestone, and a clear stakeholder sign-off.
Platform setup, destination spine schema, first three operator personae, sandbox review with DMO editorial team.
Scale to 12–20 operator personae. Multilingual voice review. First signal dashboards. Academic partner audits the ingestion pipeline.
Live multilingual traffic. Weekly DMO editorial review. Five research questions executed by academic partners. First public data release.
Framework documented for export to other destinations. Open-source components released. Programme evaluated, methodology published.
The programme combines public and private instruments so the cash exposure of any single partner stays low. We help assemble the stack.
Responsibilities are explicit from week one. There is no ambiguity on who signs off on the spine, the voice, or the signal.
Regional DMO, city, or tourism board. Owns the spine. Approves operator voices. Reads the signal. Reports outward.
Hotels, museums, consortia, independent guides. Run personae. Tune brand voice. Escalate edge cases.
Universities run five independent research questions, audit the methodology, publish findings. No veto power, but audit is public.
Builds, operates, maintains. Commits to exportability. No lock-in on the destination's knowledge spine.
Kairo is evaluated by people who do not work for PiirZ Digital. Findings are published regardless of outcome.
Does the platform maintain a coherent destination voice across heterogeneous operators?
Does the signal layer surface demand patterns DMOs could not previously observe?
Do operators report measurable reduction in repetitive workload and conversion lift?
Is the conversational interface perceived as credible, useful, and brand-appropriate?
Can the framework be transferred to a second destination without vendor dependency?
At month 24 we publish a methodology paper, jointly authored with academic partners, so other destinations can adopt without us.
Thirty minutes. Technical, commercial, or funding depending on who is in the room. We come prepared on your destination's context.