Lightpaper · 42 pages · PDF

The full technical and policy case for destination intelligence.

Architecture. Governance model. Evaluation methodology. Funding landscape across PNRR, FESR, Horizon Europe. Written for DMO directors, institutional buyers, and academic reviewers.

What's inside

Chapter 01 · Why destinations lose their voice to fragmentation
Chapter 02 · Platform anatomy — spine, voice, signal
Chapter 03 · Personae and the archetype framework
Chapter 04 · Governance, editorial workflow, GDPR
Chapter 05 · Evaluation methodology and academic audit
Chapter 06 · European funding landscape and co-investment
Chapter 07 · Case — a UNESCO coastal corridor under overtourism pressure
Annex · Technical appendix, open-source components, references

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Who reads the lightpaper

Four audiences. One document.

Each chapter is tagged for the audience it serves. DMO directors can skip the technical appendix, researchers can skip the funding section, and so on.

Reader 01

DMO director

Chapters 01–04 and 06. Governance model, commercial model, funding path.

Reader 02

Tech lead

Chapters 02–03 and technical appendix. Architecture, personae, integrations.

Reader 03

Academic reviewer

Chapters 01, 05, 07 and references. Research questions, audit, pilot case.

Reader 04

Public-sector officer

Chapters 04 and 06. GDPR, funding mapping, reporting requirements.