Infopack + master deck · PDF

The short case for destination intelligence.

A 10-page infopack and the full master deck, in Italian and English. Architecture, governance, market figures, and the first traction numbers — written for DMO directors and institutional buyers.

What you get, in one email

  • Infopack v1.0 · 10 pages, English · the short-form brief on Kairo
  • Master Deck · EN · 10 slides, English · the investor-and-partner edition
  • Master Deck · IT · 10 slides, Italian · same content, local language

Inside the infopack

  • 01 · Thesis · not a chatbot, not a CMS, not a scheduler
  • 02 · The problem · why destinations lose their voice to fragmentation
  • 03 · Market · 847 DMOs, €2.1T turnover, 73% with no AI in the stack
  • 04 · What Kairo is · the orchestration layer for destination marketing
  • 05 · How it works · three layers — local nodes, federated protocol, orchestration
  • 06 · Capabilities · eight core functions from persona swarm to territory intelligence
  • 07 · For every actor · the visitor, the operator, the DMO
  • 08 · Traction · 26.7× growth, 7 pilot destinations, 3 in training
  • 09 · Team & company · Pallanca, Sinnati, Bellante — PiirZ Digital Limited
  • 10 · Next step · how to start with one persona
Who reads the infopack

Four audiences. One file.

The infopack is short on purpose. Ten pages, tight type, no filler. Every reader finds the page they came for.

Reader 01

DMO director

Pages 02–04 and 07. What the fragmentation problem costs you, and what a destination that speaks with one voice looks like in practice.

Reader 02

Tech lead

Pages 04–06. The three-layer architecture — local nodes, federated protocol, orchestration — and the eight core capabilities.

Reader 03

Operator & consortium

Pages 07 and 10. What the operator sees in the dashboard, and how to start with a single persona before scaling the network.

Reader 04

Institutional buyer

Pages 03, 08 and 09. The market figures, the traction numbers, the team and the company behind the platform.